The 20 years old rising tennis star, Bouchard has been touted as being the one to watch by tennis greats like Martina Navratilova and Chris Evert. She’s currently the No. 7 seed in the world, although she didn’t won her first Grand Slam at the US Open.
Bouchard came close in July when she made it to the Wimbledon women’s final. But in the championship match, she lost in straight sets to Petra Kvitova. Even without a Grand Slam victory, the young player is already making a name for herself.
Genie, the rising tennis star in Canada has developed a strong fan base — both inside Canada and beyond. A crew of young Australian fans who chanted for Bouchard at the Australian Open in January now travel around the globe to see her play. They call themselves the “Genie Army”.
Yahoo sports correspondent Stephanie Myles has said, “She’s a marketing dream. She’s blond-haired and blue-eyed and she’s a very good-looking girl. And she doesn’t grunt [on the court]. She’s nice and quiet,”.
In Canada, Bouchard is raising the profile of tennis. “It’s unusual for Canada, in the last 20 or so years, to have a big deal — a female athlete in an individual sport,” Myles says.
Bouchard’s current sponsors include Coca-Cola Canada, Rogers Communications, Pinty’s, sportswear giant Nike and French tennis firm Babolat.